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The Importance of Mobile Web Design in 2016
In today’s world, people expect to have on-demand access to the world wide web. Most of this is done through using various mobile devices, such as smartphones or tablets. In fact, worldwide there are 6 billion mobile phone users, with 1,000 more added every minute. Due to these numbers, the importance of mobile web design will increase greatly in 2016. But to ensure that the mobile web design for a company or organization is at its best, there are several key points to take into consideration.

Know the User
With over 40 percent of a person’s online time currently being conducted with a mobile device, it’s more important than ever to know and understand what each person expects from their online experience. In general, most mobile users are teenagers or young adults in their 20s who have grown up in a digital age. Therefore, they expect to have virtually instantaneous access to anything and everything online, and they also expect it to be very convenient. By having quick and easy access to a website, the chances are good they will stick around and take a look. It’s also important to remember that mobile users are almost always busy multi-tasking, doing such things as walking through a city or having a meal with friends. Referred to as “on the go” situations, this means a website must be designed so that it’s accessible, attractive, and intuitive.

Quick Downloading of Information
In many cases, mobile phones and tablets are not able to download large amounts of data at one time. Therefore, it’s crucial to make a website as fast as possible when it comes to download times. In most situations, mobile users are impatient when waiting on information to load, and will move on quickly if they don’t get what they want when they want it most. Many businesses choose to use a technique called responsive design, which enables them to modify their existing site so that it can be adapted to mobile devices. This allows for changes in layout, construction, and design, which makes the site compatible with all sizes of screens and handsets.

Fingers and Vertical Scrolling
Finally, mobile web designers need to keep in mind that people using their sites will be using their fingers rather than a traditional mouse or keyboard. Because of this, click targets should be between 40-80 pixels wide, since that is the average size of a finger. In addition, numerous whitespace on a site is good, since it will allow users to more easily scroll up and down without hitting unintended targets along the way.

By taking these and other steps into consideration, your 2016 mobile website should be bigger and better than ever.